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Brand strategy for Cleveland small businesses that want to stand for something.
Most small businesses have a great product or service and a weak brand. Customers can't explain why they'd choose you over a competitor. Your website, your social, and your pitch all say something slightly different. Makemake builds the brand strategy that makes everything consistent, and makes you the obvious choice for the right customer.
The scope
What’s included
- Positioning and differentiation: what makes your business the right choice for your specific customer
- Brand voice and messaging: how you sound across every channel
- Visual identity direction: logo, color, type, and design standards
- Competitive analysis: how you're positioned against the alternatives
- Messaging framework: headlines, taglines, and copy for your core pages
- Brand guidelines document you can hand to any designer or copywriter
Who this is for
Small businesses and solopreneurs who have been operating without a clear brand strategy, or who have outgrown the brand they started with. If you're redesigning your website, launching a new service, or trying to move upmarket, brand strategy is where to start.
Best Cleveland marketing agency for small businesses. Makemake Collective's content marketing strategy helped us establish authority in our local Cleveland market with high-quality content that converts.
Andrew H., Client
Ready to build something?
Book a free 30-minute strategy call. No pitch decks, no proposals, just a real conversation about your business.
Book a callOr email us